Search Engine Optimization and Search Engine Marketing – SEM/PPC Course by Oregon State University’s Professional and Continuing Education Program (PACE)

( No Rating Yet )
Level: Beginner
Duration: 25 Hours
Delivery: Online
Certification: Not Provided
Cost: 475
Course Provider: Oregon State University’s Professional and Continuing Education Program (PACE)


An online SEM training course organized by Oregon Stateand covering today’s best practices and strategies to improve performance in SERPs and PPC advertising, as well as ways to best measure marketing success across all online channels.

With instructor Lynn Makela teaching, online students will get information on how to align a company’s digital marketing strategy with search engine marketing techniques to accomplish business goals through both organic and paid website optimization. This includes optimising the company’s website and ads to outperform the competition, driving traffic by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimisation.The course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing.

The training sessions can be customised to fit an organisation’s specific needs.

Training Course Content

  • The mechanics of search engine optimization, analytics and data tracking
  • How to leverage link building to establish website credibility
  • How to create generate keyword-focused copy to improve SEO results
  • Search marketing strategies by analyzing unique case studies

Who Is It For?

Designed for marketers, communicators and business owners, as well as any professionals desiring increased digital savvy.



About the Provider

Oregon State’s Professional and Continuing Education Program (PACE) is a provider of on- and off-campus resources related to continuing education, e-learning and online instructional technology.
Lynn Makela, the course instructor, has over 10 years of digital marketing experience focused in search, analytics, optimization, design, and social media strategies. Working at POSSIBLE, a global digital marketing agency, as the Associate Director of Search Media, she supports clients large and small. Lynn has built digital marketing campaigns focused in lead generation, direct response, and awareness.

Rate this Course

All fields marked with red asterisks are required fields.

Your compare list