An online SEM training course organized by Oregon Stateand covering today’s best practices and strategies to improve performance in SERPs and PPC advertising, as well as ways to best measure marketing success across all online channels.
With instructor Lynn Makela teaching, online students will get information on how to align a company’s digital marketing strategy with search engine marketing techniques to accomplish business goals through both organic and paid website optimization. This includes optimising the company’s website and ads to outperform the competition, driving traffic by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimisation.The course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing.
The training sessions can be customised to fit an organisation’s specific needs.
Designed for marketers, communicators and business owners, as well as any professionals desiring increased digital savvy.
Oregon State’s Professional and Continuing Education Program (PACE) is a provider of on- and off-campus resources related to continuing education, e-learning and online instructional technology.
Lynn Makela, the course instructor, has over 10 years of digital marketing experience focused in search, analytics, optimization, design, and social media strategies. Working at POSSIBLE, a global digital marketing agency, as the Associate Director of Search Media, she supports clients large and small. Lynn has built digital marketing campaigns focused in lead generation, direct response, and awareness.
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