Professional Development Training SEO Training Course

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Level: Beginner
Duration: 1 day
Delivery: Online / Offline
Certification: Yes
Cost: Quote available on request
Course Provider: Professional Development Training

Overview

Six modules on the fundamentals of SEO, teaching you how to create optimised content tailored to search engine algorithms, promote your visibility, and structure a website so that it can be indexed and ranked higher by search engines.

Optimising your website and company presence for search engine indexing included basic elements such as identifying and using preferred keywords, learning the difference and value of on-page and off-page SEO, optimising images, videos, titles, metadescriptions etc. It will show you how to create search egine-optimised content, files that should be included in your website root folder, link-building do’sand don’ts search engine marketing etc. As the course is tailored for businesses of various sizes, it will explain what SEO, digital marketing and website- building elements should be outsourced, and which ones should not – and how to select the right SEO provider.

The course emphasises the importance of building backlinks and raising your company’s profile online through blogging, article marketing, and various types of campaigns. It provides updated notions of which the best places and tactics are for all these practices, as well as tips on how to do competitor analysis and adjust your digital marketing strategy.

Training Course Content

Six modules on:

  •  

    What is SEO

  • Key terms and concepts
  • Implementing SEO on your site
  • Common mistakes to avoid
  • Promotions and Analysis
  • SEO for Mobile

 

The course also offers post-course collaboration and reinforcement on demand.

Who Is It For?

The course is recommended for people looking to change their career path, beginner and intermediate-level digital marketers, content marketers and managers, copywriters, website administrators, bloggers, anyone with a business looking for DIY SEO guidelines, tool inventories, ideas and best practices.

Cost

Quote available on request

Payment Options

Quote available on request

About the Provider

PD Training is a training company with offices in Australia, New Zealand, USA and Singapore, with individual and staff training solutions. PDT has a focus on Professional Development Skills and Six Sigma training, with around 1000 trainers across Australia, New Zealand and the USA providing various courses of adult education and the world’s leading post-course reinforcement system.

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