Professional Diploma in Search Marketing – Course by Digital Marketing Institute Copy

Level: Beginner
Duration: N/A
Delivery: Online
Certification: Yes
Cost: 2920
Course Provider: Digital Marketing Institute


The fields of search and pay-per-click (PPC) marketing are in high demand as companies compete for better visibility in search engine results. Digital Marketing Institute’s Professional Diploma in Search Marketing is for students who want to learn about the essentials of search marketing, including search engine optimisation (SEO) and PPC marketing.

Training Course Content

There is a total of 10 modules in the Professional Diploma in Search Marketing course. These take you to different areas of search marketing, beginning with SEO to creating your own search strategy.

Here is an overview of the contents of each module:

  • Module 1: Introduction – Get a bird’s-eye view of core search elements: SEO, PPC advertising, and analytics, and how these work together to drive targeted, high-converting traffic.
  • Module 2: SEO Setup – You will start out with the basics of SEO by learning how search engines work and the critical components of search engine result pages (SERPs).
  • Module 3: SEO Content – From SEO basics, you will jump into more technical aspects of SEO like on-page optimisation and how to develop broader engagement levels across different digital marketing channels.
  • Module 4: SEO Workshop – Learn practical tips on SEO, such as SEO audits that will help you adjust and improve your search engine ranking.
  • Module 5: Paid Search – Get an introduction to PPC advertising, including setting up, using, and understanding the Google AdWords platform.
  • Module 6: Display Advertising – In this module, get to know the key performance indicators in display campaigns: click-through rate, conversion rate, average cost-per-click, and quality score.
  • Module 7: Video Advertising – Find out what pay-per-click video advertising is all about and see new and exciting opportunities in display networks, video hosting platforms, and mobile platforms.
  • Module 8: Analytics Setup – This module is all about running successful websites and digital marketing campaigns by measuring, monitoring, and optimising them.
  • Module 9: Applied Analytics – After learning how to set up analytics, things become a little more technical with discussions on goals, funnels, and conversions.
  • Module 10: Strategy and Planning – This is where you put together everything that you have learned in the previous modules. You will create a search strategy and learn about the critical components of a successful social strategy and ROI.


You can complete this online course in 30 hours followed by a 3-hour certification exam that will assess your knowledge of the subjects discussed. Enrolling also gives you exclusive one-year access to Digital Marketing Institute’s membership platform.

Who Is It For?

No marketing or SEO background is required to take the course. It is ideal if you are a student exploring a career in the field of SEO/PPC or a professional who is looking for a change of career.




Payment Options


About the Provider

Digital Marketing Institute offers certification courses for digital marketing and sales professionals. These courses include digital marketing, digital and social selling, strategy and planning, social media, mobile marketing, and search marketing, allowing students to choose a course that is best suited to them.

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User Reviews

· October 15, 2018

Was a bit hesitant because of the price tag but I’m glad I pulled the trigger on this course. It really helped reduce my learning curve with SEO.

· October 31, 2018

Excellent content but the course is targeted towards advanced marketers. Beginners should look to get started elsewhere.

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