The fields of search and pay-per-click (PPC) marketing are in high demand as companies compete for better visibility in search engine results. Digital Marketing Institute’s Professional Diploma in Search Marketing is for students who want to learn about the essentials of search marketing, including search engine optimisation (SEO) and PPC marketing.
There is a total of 10 modules in the Professional Diploma in Search Marketing course. These take you to different areas of search marketing, beginning with SEO to creating your own search strategy.
Here is an overview of the contents of each module:
You can complete this online course in 30 hours followed by a 3-hour certification exam that will assess your knowledge of the subjects discussed. Enrolling also gives you exclusive one-year access to Digital Marketing Institute’s membership platform.
No marketing or SEO background is required to take the course. It is ideal if you are a student exploring a career in the field of SEO/PPC or a professional who is looking for a change of career.
Digital Marketing Institute offers certification courses for digital marketing and sales professionals. These courses include digital marketing, digital and social selling, strategy and planning, social media, mobile marketing, and search marketing, allowing students to choose a course that is best suited to them.
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Was a bit hesitant because of the price tag but I’m glad I pulled the trigger on this course. It really helped reduce my learning curve with SEO.
Excellent content but the course is targeted towards advanced marketers. Beginners should look to get started elsewhere.