The Red & Yellow Web Analytics course, endorsed by the IAB SA, is a 6-week online course designed to provide you with an understanding of web analytics and big data, and help you set measurable, actionable objectives for your business.
With this course, you will learn how to collect data that will help you make data-driven business decisions, gain practical experience in Google Analytics, from set-up to reporting, learn how to analyze and report on behaviour, traffic, conversions & more, understand how to extract key insights from your data, and learn how to optimise your digital assets using big data.
You will also receive a certificate from Red & Yellow at the end of the course (if an average of 50% or more is obtained across the assignments and research project) and a virtual badge to add to your website, blog, email signature or social network. The course also includes downloadable course notes in PDF format, access todiscussion forums on the learning platform,live chat sessions,weekly assignments and academic coordinators available by email, phone or online forums.
MODULE 1 : Introduction to Web Analytics
MODULE 2 : Implementing Analytics Tracking
MODULE 3 : Analysing Visitors and Site Content
MODULE 4 : Analysing Traffic Sources and Campaigns
MODULE 5 : Goals and Conversions
MODULE 6 : Reporting and Optimisation
Current or aspiring marketers; current or aspiring web analysts, entrepreneurs, digital marketing managers, business intelligence analysts, strategists – or anyone else who wants to make web data work for them and their business and anyone who’s interested in an exciting career in online marketing.
25% deposit payable on registration to reserve place on course, balance to be cleared by the end of 2nd week of course.
Deferral fee is 10% and is payable on receipt of deferral invoice, else deposit is forfeited
Discounts for alumni
The Red & Yellow School are an independent South African business that distils practically applicable knowledge and shares it with an active learning community that crosses geographic, cultural and technological boundaries.