Web Analytics Course by Red & Yellow

Level: Not Provided
Duration: 6 weeks
Delivery: Online
Certification: Yes
Cost: 745
Course Provider: Red & Yellow


The Red & Yellow Web Analytics course, endorsed by the IAB SA, is a 6-week online course designed to provide you with an understanding of web analytics and big data, and help you set measurable, actionable objectives for your business.

With this course, you will learn how to collect data that will help you make data-driven business decisions, gain practical experience in Google Analytics, from set-up to reporting, learn how to analyze and report on behaviour, traffic, conversions & more, understand how to extract key insights from your data, and learn how to optimise your digital assets using big data.

You will also receive a certificate from Red & Yellow at the end of the course (if an average of 50% or more is obtained across the assignments and research project) and a virtual badge to add to your website, blog, email signature or social network. The course also includes downloadable course notes in PDF format, access todiscussion forums on the learning platform,live chat sessions,weekly assignments and academic coordinators available by email, phone or online forums.

Training Course Content

MODULE 1 : Introduction to Web Analytics

  • An introduction to web analytics principles and key concepts
  • The critical role web analytics plays in every successful digital marketing campaign
  • Setting effective objectives, goals and targets


MODULE 2 : Implementing Analytics Tracking

  • The practical steps needed to accurately measure user activity
  • Customising your tracking tools for increased relevance to your marketing needs
  • A step-by-step guide to setting up Google Analytics, including creating filters and testing


MODULE 3 : Analysing Visitors and Site Content

  • The principles of understanding user behaviour online
  • Understanding and measuring visitor interaction with your digital assets
  • Interrogating the performance of your digital content based on solid data


MODULE 4 : Analysing Traffic Sources and Campaigns

  • A detailed overview of the traffic sources that draw visitors to your website
  • A look at analysing visitor data on social media
  • Tracking and measuring your digital marketing campaigns effectively


MODULE 5 : Goals and Conversions

  • Analysing user conversion paths for sales and digital goal completions
  • Attributing the correct costs and values to each of your marketing channels
  • Understanding and acting on analytics conversion reports, ensuring your assets are performing at their best


MODULE 6 : Reporting and Optimisation

  • Creating useful reports based on the objectives and performance of your digital assets
  • Making reports insightful and relevant through customisation, automation and segmenting
  • Conducting conversion optimization and testing to constantly improve your assets and increase your return on investment

Who Is It For?

Current or aspiring marketers; current or aspiring web analysts, entrepreneurs, digital marketing managers, business intelligence analysts, strategists – or anyone else who wants to make web data work for them and their business and anyone who’s interested in an exciting career in online marketing.



Payment Options

25% deposit payable on registration to reserve place on course, balance to be cleared by the end of 2nd week of course.

Deferral fee is 10% and is payable on receipt of deferral invoice, else deposit is forfeited

Discounts for alumni

About the Provider

The Red & Yellow School are an independent South African business that distils practically applicable knowledge and shares it with an active learning community that crosses geographic, cultural and technological boundaries.

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User Reviews

· October 31, 2018

Overpriced for what you get. Go with a western instructor instead.

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