A 5-week online course offered by South-African agency Red & Yellow on the basics of content marketing, how to create and publish valuable, interesting and sustainable content, tell brand stories and keep digital customers engaged.
Red & Yellow is an experienced e-learning provider of digital marketing courses, that combines theoretical knowledge with hands-on study and practice. With the four modules of this introductory course, you will learn the fundamental concepts of content marketing. You will study the best practices for creating great brand content and learn how to develop your own, and you will learn how to create a content strategy for your brand and distribute it across all the relevant channels and platforms. Once you know how to create content, you will need to learn how to measure its success across the board and optimise your strategy to improve your ROI and show better performance in clear and accurate reports. You will also do hands-on practice work by developing digital content and a content calendar for your business.
The course is broken up into 4 modules:
This course is great if you’re a current or aspiring marketer, a business owner, blog custodian, online manager, social media practitioner, CRM manager, or email marketer. It’s designed for absolutely anyone who’s interested in an exciting career in online and content marketing.
The Red & Yellow School of Logic and Magic are an independent South African business that distils practically applicable knowledge and shares it with an active learning community that crosses geographic, cultural and technological boundaries. They deliver online education at various levels, from simple e-learning to certificate and diploma courses, part-time or full-time, in the field of digital marketing and more, from web analytics and graphic design to social media, advertising, search engine optimisation and more. Red & Yellow is registered as a higher education institution.