Get immersed into the world of programmatic advertising. In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising actually is, and how it's executed. I use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and short-hand. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Introduction + Log In to Google Ads

Set Up the First Campaign

Create Campaign Structure

Ad Group Set Up and Keyword Research

Create Ads

Google Ads Dashboard

Tools and Settings

Campaign Optimization

Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers?

Have you invested fatiguing months of product creation and when finally your product or service is ready there is a lack of sales?

Do you want to know the exact psychology triggers and tactics used by the MOST successful and filthy rich online entrepreneurs?

If you’ve answered “yes” to even one of these questions, then enrolling in this course will be the best decision you’ve made this year.

6 very convincing reasons to sign up for this course right now, today.

All of my courses are #1 bestsellers in their category. I'm not saying this to brag. I'm just pointing out that you can reasonably trust the quality of my training.

You will get an exclusive discount to MobileMonkey by signing up for this course. MobileMonkey is the #1 visual chatbot builder for Facebook Messenger. You can use it for FREE, and the premium version usually costs $49 / month. Students of this course will get access to MobileMonkey Premium at a discounted rate!. (Make sure you give a big thank you to Larry Kim for that!) The offer for students of this course changes from time to time.

30 day, no questions asked, 100% money back guarantee! If you're not making more money than you are now with what you learn in this course within 30 days, email Udemy and they will immediately refund the entire course price.

Lifetime Access. I will be updating this course regularly, with new MobileMonkey features and additional chatbot examples from my clients' campaigns. If you register today, you will have access to this course forever.

Access the MobileMonkey private Facebook Group. Students of this course will have automatic to Larry Kim's private Facebook Group, where both Larry and I will be active members, helping students and MobileMonkey users make the most of their bots.

Over 11 hours of high quality video lectures. Invest a few hours in your training and get paid back many times over by being able to generate more profit from your Facebook advertising campaigns.

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit.

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert.

DMC’s course is divided into two. The first part focuses on Google AdWords while the second one talks about Bing and Yahoo Ads’ platforms. By taking this course, students will learn how to use the platform, create effective ads on three of the most popular ad platforms, gain insights through reports, manage their ads, and more.

The course covers all aspects of using Google AdWords and SEM. By completing the course, students will be able to run campaigns for their own business or their clients with more confidence and effectiveness. It is also designed to help students become Google AdWords certified by structuring the course content to be in line with Google’s certification program.

Over the years, the use of social media websites has grown exponentially, with Facebook alone having over 2 billion users. Despite social media’s popularity, however, there are still businesses that still struggle with how to leverage it.

Acquiring new knowledge is essential to any professional who wants to remain marketable in an increasingly competitive job landscape.

As an area of Search Engine Marketing, pay-per-click (PPC) advertising plays a crucial role in funnelling highly targeted traffic to websites.