Search Engine Marketing (SEM) Training – Course by Intellipaat

Level: Beginner
Duration: NA
Delivery: Online
Certification: N/A
Cost: 172
Course Provider: Intellipaat


As businesses go digital, there comes an increasing need for them to learn how to use digital marketing tools such as Google AdWords. These tools allow them to plan, run, manage, and improve their campaigns more accurately and effectively. To do these things, these businesses will need marketing professionals who will oversee these campaigns. With Intellipaat’s Search Engine Marketing (SEM) training course, students will learn how to use Google’s advertising platform and get better results every time.

Training Course Content

The course covers all aspects of using Google AdWords and SEM. By completing the course, students will be able to run campaigns for their own business or their clients with more confidence and effectiveness. It is also designed to help students become Google AdWords certified by structuring the course content to be in line with Google’s certification program.

The following are some of the things students will learn by taking the course:

  • Basics of SEM
  • Keyword research
  • Fundamentals of Google AdWords
  • Creating PPC ad campaigns
  • Getting the most out of Google ads
  • Analysing campaigns with metrics
  • Optimising PPC ads
  • Creating targeted ad campaigns
  • Creating display ad campaigns
  • Google AdWords Express
  • Reporting in PPC
  • Remarketing techniques

Aside from the course itself, students will also enjoy these features:

  • 15 hours of interactive instructor-led training
  • 15 hours of self-paced sessions
  • 30 hours of real-time projects after every module
  • Global industry-recognised certifications
  • Job assistance
  • Flexible schedules for online classes
  • Lifetime access to materials, technical support, query resolution, and upgrades to the latest version of the course

Students have an option between instructor-led online training or a self-paced one. The former is ideal for those who want a more structured and focused approach while the latter may suit students with busy schedules. Those who complete the course will receive the Intellipaat Course Completion certificate.

Who Is It For?

While there are no prerequisites for taking the course, IntelliPaat recommends it to digital marketing professionals, advertising professionals, analytics and project managers, entrepreneurs, and businesspeople.


$172 for self-paced training, $400 for an online classroom course.

About the Provider

Intellipaat are a Bangalore, India–based e-learning and professional certification company for a wide range of fields, including SEM. Founded in 2011, they offer over 150 courses that span from digital marketing to cloud computing. Aside from their instructor-led and self-paced courses, Intellipaat also conduct corporate training programmes for clients such as Wipro, Ericsson, Cognizant, and TCS.

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User Reviews

· October 31, 2018

Had great success with the self-paced training version of this course. Instructors were very clear and concise in helping me reach my goals.

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