Search Engine Optimisation Training – Course by Intellipaat

Level: Beginner
Duration: NA
Delivery: Online
Certification: Yes
Cost: 172
Course Provider: Intellipaat


Search engine optimisation (SEO) plays an important role not only in ensuring websites appear at the top of search engine results but also in helping manage an organisation’s online reputation. Intellipaat’s SEO training course is specifically designed to give students an introduction to this field and use effective techniques that produce exceptional results every time.

Training Course Content

Intellipaat’s SEO training course teaches students how to increase a website’s online ranking through tried-and-tested SEO techniques. This also includes avoiding methods of optimisation that could lead to penalties from search engines.

Here is an overview of the course curriculum:

  • Search engine landscape – This offers students a look at SEO, including how search engines work, the importance of SEO, and how websites are ranked.
  • SEO audit – Students will also learn how to perform an SEO audit, which involves analysing keywords, mapping URLs, checking for broken links, creating search-friendly URLs, and more.
  • On-page and off-page optimisation – Good SEO is a combination of focused and effective on-page and off-page strategies. Students will learn the many ways to do this and more.
  • SEO tools – The course also shows the various tools SEO professionals use, such as, Google Analytics, Google Webmaster Tools, and backlink checkers.
  • Blackhat SEO techniques to avoid – While black hat techniques can give a website a temporary boost, they can have catastrophic effects when the website gets penalised by search engines. This section teaches students how to prevent this from happening.
  • Online reputation management – Websites, especially those of big organisations, need this to avoid or minimise the impact of bad PR.
  • Algorithms and Google updates – Google’s search engine algorithms constantly evolve. The course updates students on the latest changes in how the search engine giant chooses which websites rank first in results.

By taking the course, students will have lifetime access to the current and future versions of the course. Plus, they get 15 hours of instructor-led or self-paced training, 30 hours of real-time projects after every module, 24/7 lifetime support and query resolution, and job assistance through Intellipaat’s over-80 corporate tie-ups.

The course can be taken either as self-paced or instructor-led training. Students with busy schedules or who want a more flexible approach to taking the course can choose the self-paced training. Those who prefer more structure and focus can opt for the instructor-led one. Upon graduating, students will receive the Intellipaat Certificate of Completion.

Who Is It For?

IntelliPaat recommends the course for marketing, content, and media professionals as well as project managers, brand managers, and entrepreneurs.


$172 for self-paced training, $400 for an online classroom course.

About the Provider

Intellipaat are a Bangalore, India–based e-learning and professional certification company for a wide range of fields, including SEM. Founded in 2011, they offer over 150 courses that span from digital marketing to cloud computing. Aside from their instructor-led and self-paced courses, Intellipaat also conduct corporate training programmes for clients such as Wipro, Ericsson, Cognizant, and TCS.

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User Reviews

· October 31, 2018

Advanced methods that will help you stand out from the competition. I strongly recommend this to aspiring SEO professionals.

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