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Search engine optimisation (SEO) refers to the implementation of best practices to generate website traffic via high search engine rankings. It involves many techniques such as keyword research, link building, and on-page optimisation.
Course Provider: The Chartered Institute of Marketing
This course builds upon CIM’s introductory search engine marketing (SEM) course. Here, students will be equipped with the skills they need to work as an SEO professional, particularly SEO tactics that will help them win new customers, help existing customers find what they are looking for, and build an online business that is profitable and sustainable. These include planning an SEO campaign, researching for keywords and competitors, measuring outcomes, and on-page and off-page SEO strategies that help increase search engine rankings, traffic, and online sales.
Intellipaat’s SEO training course teaches students how to increase a website’s online ranking through tried-and-tested SEO techniques. This also includes avoiding methods of optimisation that could lead to penalties from search engines.
One-year access to a training course, with a 175-page training manual, quarterly training updates, certification (with logo), access to SEO tools and services, "ask the instructor" support, and inclusion in the Certified Members Database.
Comprehensive information on how best to comply with Google’s search algorithms and crawl-bots, so that your website becomes more visible in SERPs. Lifetime access to 9+ hours of content on the best strategy and tools for effective SEO.
The Online Marketing Institute, one of the best known digital marketing training companies, offers a comprehensive course with 15 classes on everything from keyword research tools to internal and external links and campaign analytics.
This ADMA course uses presentations, exercises and downloadable resources to explain how to improve traffic through SEO, common mistakes and how SEO can be incorporated into your marketing strategy with the most appropriate SEO tools.
Two modules on On-Page and Off-Page SEO, downloadable resources, a one-hour webinar, a Facebook group and a certificate of completion for the basics of SEO, from keyword research and technical hacks to backlinks and social media.