One-year access to a training course, with a 175-page training manual, quarterly training updates, certification (with logo), access to SEO tools and services, “ask the instructor” support, and inclusion in the Certified Members Database.
The course offers a comprehensive guide to Search Engine Optimisation theoretical foundations, strategy, latest concepts in optimising for the latest algorithms employed by the search engines to crawl your site and determine ranking, and help with the most relevant tools. There are 14 chapters covering on-page and off-page SEO, pay-per-click campaigns, monitoring traffic and conversion, as well as recent trends in SEO, affiliate marketing, Google Dance, Panda, Penguin, Hummingbird and mobile-friendly updates etc. All chapters end with test questions.
In addition to the course itself, members have access to online SEO resources and various SEO tools, and are listed (as individuals or companies) in the “SEO Certified Professionals” directory, which might bring in clients looking for certified professionals. Approved members are given the option of placing an “SEO Certified” logo on their site.
Professionals looking to learn more about SEO, get certified, gain access to leads and tools, and be discovered by potential clients; copywriters, SEO marketers, content marketers and managers.
SEOcertification.org is a vendor-neutral certification body developed by professionals for professionals. Since 2005, they offer information, education, and certification assessment for the constantly evolving Search Engine Optimization (SEO) industry, working with experts from the private and public sectors, including training programs and academia, to develop broad-based foundational exams that validate an individual’s search engine optimization skill set.
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