Content Marketing Certification Training Course by SimpliLearn

52 hours of content structured into 18 lessons, with progress quizzes, practice projects, B2B and B2C case studies, and assessment tests. Certification available with an 85% course completion rate, 3 projects and 60% score in the test.

This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts.

Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.
This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

With this e-learning product, you will learn how to create interesting and compelling Marketing Content, identify prospects and create an effective Content Marketing strategy, create messaging and appropriate content guidelines, find industry influencers and identify promotional opportunities, strategies, tactics, and best practices to produce effective content, how to develop appropriate content for each type of audience segment, and how to create best practices for content across media types, including social media, images, etc.

Advanced Content Marketing

• Section 1 : Introduction to Content Marketing
• Section 2 : Developing a Vision of Content Marketing Success
• Section 3 : Developing a Business Case for Content Marketing

Project 1 : Developing a Business Case for Content Marketing

• Section 4 : Creating a Successful Content Marketing Strategy
• Section 5 : Creating a Remarkable Editorial Mission Statement
• Section 6 : Targeting Customer Intent Instead of Demographics
• Section 7 : Targeting Key Influencers

Project 2 : Targeting Key Influencers Who Influence Your Customers

• Section 8 : Producing Help, Hub, and Hero Content Consistently
• Section 9 : Producing Engaging Content More Frequently
• Section 10 : Using Effective B2C and B2B Content Marketing Tactics

Project 3 : Using Effective B2C and B2B Content Marketing Tactics

• Section 11 : Building Successful B2C and B2B Social Media Platforms
• Section 12 : Helping Customers find the Information They Seek
• Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

• Section 14 : Measuring Content Effectiveness
• Section 15 : Measuring Return on Marketing Investment
• Section 16 : Improving by Experimenting With New Initiatives
• Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
• Section 18 : Content Marketing in the Foreseeable Future

Project 5 : Improving by Becoming More Sophisticated or Mature

This course will be of particular interest to professionals in these fields: Digital marketing; Online content planning or writing; Business development; Social media and search marketing; Public relations; Organizational communication; Branding.

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SimpliLearn provide online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.

Based in San Francisco, California and Bangalore, India, they have helped over 500,000 professionals and companies across 150+ countries get trained, acquire certifications, and upskill their employees.

Their training courses are designed and updated by 2000+ renowned industry experts. Their blended learning approach combines online classes, instructor-led live virtual classrooms, project work, and 24/7 teaching assistance. More than 40 global training organizations have recognized SimpliLearn as an official provider of certification training. They have been named the 8th most influential education brand in the world by LinkedIn.