Social Media Specialist Masters Program – Course by Simplilearn

Level: Beginner
Duration: 35+ classes, 1-year access
Delivery: Online
Certification: Yes
Cost: A$2083.61
Course Provider: Simplilearn


This membership comes with 35+ online classes conducted by multiple expert trainers; access to high quality eLearning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources.

The Social Media Specialist Masters Program takes learners from foundation level for the domains of SEO, SEM, Social Media Marketing, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing to master advanced concepts and practices of SMM. The entire learning cycle is backed with hands-on projects and simulations for domain experience.

The Social Media Specialist Masters Program is designed to transform you into an effective and industry-ready social media marketer. You will master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing, web analytics, and more – and acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
Once you complete the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skillset of a social media specialist, validating your ability to lead the social media efforts in your organization.

Training Course Content

Course 1: Digital Marketing Certified Associate

  • Introduction
  • Search Engine Optimization (SEO)
  • Social Media
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Pay Per Click (PPC)
  • Website Conversion Rate Optimization
  • Digital Analytics
  • Marketing Automation
  • Programmatic Buying
  • Tools – Google Analytics: Specific Techniques and Reports
  • Tools – Google AdWords Fundamentals
  • Tools – Facebook Marketing and Advertising
  • Tools – YouTube and Video Marketing
  • Tools – Twitter Advertising
  • Digital Marketing Strategy
  • DMCA : Course Feedback


Course 2: Advanced Social Media

  • Social Media Selling
    • 1 Understanding the Role of Social in the Sales Cycle
    • 2 How Sales and Marketing Function as a Team in Social Selling – Part 1
    • 3 How Sales and Marketing Function as a Team in Social Selling – Part 2
    • 4 Quiz
  • Social Media Measurement
  • Introduction to Social Media
  • Building a Sustainable Social Media Strategy
  • Converged Social Media
  • Content Marketing in a Social Media World
  • Visual Social Media
  • Understanding and Sparking Social Sharing
  • Storytelling An Essential Part of Your Social Narrative
  • Influencer Marketing and Online Reputation Management
  • Projects
  • Twitter Advertising
  • Pinterest Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Video and YouTube Marketing
  • YouTube Advertising
  • Social Networking and Facebook Marketing
  • Facebook Advertising
  • Microblogging and Twitter
  • Course Feedback


Course 3: Advanced Content Marketing

  • Introduction to Content Marketing
  • Developing a Vision of Content Marketing Success
  • Developing a Business Case for Content Marketing
  • Developing a Business Case for Content Marketing
  • Creating a Successful Content Marketing Strategy
  • Creating a Remarkable Editorial Mission Statement
  • Targeting Customer Intent Instead of Demographics
  • Targeting Key Influencers
  • Targeting Key Influencers Who Influence Your Customers
  • Producing Help, Hub, and Hero Content Consistently
  • Producing Engaging Content More Frequently
  • Using Effective B2C and B2B Content Marketing Tactics
  • Using Effective B2C and B2B Content Marketing Tactics
  • Building Successful B2C and B2B Social Media Platforms
  • Helping Customers find the Information They Seek
  • Helping Key Influencers Impact the Buyer’s Decision-Making Process
  • Helping Key Influencers Impact the Buyer’s Decision-Making Process
  • Measuring Content Effectiveness
  • Measuring Return on Marketing Investment
  • Improving by Experimenting With New Initiatives
  • Improving Effectiveness by Becoming More Sophisticated or Mature
  • Content Marketing in the Foreseeable Future
  • Improving by Becoming More Sophisticated or Mature
  • Course Feedback


Course 4: Advanced Web Analytics

  • Introduction to Digital Analytics
    • 1 Introduction to Digital AnalyticsPreview
    • 2 Quiz
  • Building Blocks
  • Fundamentals of Digital Analytics
  • Business Perspective
  • Methodology – Lean Six Sigma
  • Data Analysis Fundamentals
  • Analysis Perspective Providing Insights
  • Enabling Capabilities
  • Managing Analytics
  • Audience
  • Acquisition
  • Behavior
  • Conversions & Onboarding
  • Retention and Expansion
  • Advocacy
  • Privacy and Ethics
  • Wrapping Up
  • Projects
  • Course Feedback
  • Masters Certificate

Who Is It For?

  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales professionals
  • Management, Engineering, Business, and Communications graduates
  • Entrepreneurs and business owners



About the Provider

We provide online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.

Based in San Francisco, California and Bangalore, India, we have helped over 500,000 professionals and companies across 150+ countries get trained, acquire certifications, and upskill their employees.

Our training courses are designed and updated by 2000+ renowned industry experts. Our blended learning approach combines online classes, instructor-led live virtual classrooms, project work, and 24/7 teaching assistance. Our vibrant community of experts and certified professionals is a powerful resource pool of tips, tricks, and insightful advice. More than 40 global training organizations have recognized us as an official provider of certification training. We have been named the 8th most influential education brand in the world by LinkedIn.

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User Reviews

· October 31, 2018

If you want to get ahead in social media marketing, you need to learn from the best. These guys are great instructors who present the information in a logical fashion. I've already had success implementing these principles in my business. Thanks guys!

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