Content Marketing Strategy Course by Smart Insights

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Level: Beginner
Duration: Self-paced
Delivery: Online
Certification: Not Provided
Cost: 69
Course Provider: Smart Insights

Overview

A monthly subscription that offers full access to an online set of resources for those interested in studying content marketing at their own pace and gaining access to various video resources, templates, tools, ebooks and guides.

Use Smart Insights’ hub pages as a reference to get up-to-speed on content marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on member resources and blog articles covering strategy, best practices and the latest statistics.

With the increasing importance of content to commercial success online, content is not something to leave to an intern; it needs a strategy to ensure it really supports marketing. Smart Insights’ guides and infographics will help you set up a defined content marketing strategy, which you can plan, manage and optimise using our templates and resources.

If you read and watch through the available resources, you will learn how to create outstanding, engaging shareable content; make your content visible on the first page in Google using SEO; research which content your audience personas need and will share; use content to convert to lead and sale; plan an editorial calendar.; plan integrated content distribution campaigns across paid, owned and earned media; outreach to influencers and partners to increase sharing of content; evaluate content ROI using analytics and research.

Who Is It For?

Anyone interested in content marketing; digital marketers, project managers, bloggers, beginner & intermediate content marketers. Appropriate for disciplined self-paced learners, who do not mind the lack of guidance across online content.

Cost

69/month with monthly billing

50/month with annual billing

Payment Options

Upfront

About the Provider

Smart Insights is a US/UK company that provides an “actionable library of marketing advice”, created by 25 plus digital marketing specialists and edited by bestselling digital marketing author Dave Chaffey, focused on helping business owners, marketers and digital marketing specialists improve the commercial results from using digital marketing for their company or their clients.

They also offer customised training workshops for businesses.

Membership to the platform comes with best practice guides and templates, online training, digital strategy consulting and training workshops and an active community to answer questions and provide advice. The company is run by its two co-founders, Dave Chaffey, CEO, and Stu Miller, COO, CTO.

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