Search engine marketing (SEM) is the paid counterpart of search engine optimisation. With SEM, businesses can become more visible and drive traffic to their website through paid ads via pay-per-click (PPC) ad platforms. Among these platforms, there are the most popular: Google AdWords, Bing Ads, and Yahoo Ads. In Digital Marketing Courses.in’s (DMC) SEM course, students will learn how to use these platforms and run effective cost-efficient PPC ad campaigns.
DMC’s course is divided into two. The first part focuses on Google AdWords while the second one talks about Bing and Yahoo Ads’ platforms. By taking this course, students will learn how to use the platform, create effective ads on three of the most popular ad platforms, gain insights through reports, manage their ads, and more.
The following is an overview of what students will learn in the course:
Students who complete the course will also receive a PPC certification from DMC. They also offer placement assistance to all their students. Both the certification and the placement assistance can be helpful tools in helping individuals who wish to start a career in SEM.
DMC offer flexible training options to students. They can choose between online instructor-led training—ideal for those living outside Chennai—and classroom training.
The course is ideal for individuals who wish to learn about SEM, particularly using Google, Bing, and Yahoo’s PPC ad platforms.
Pricing information is available through DMC’s website.
Chennai, India–based DMC are the education arm of Zuan Technology, Chennai’s leading search engine optimisation (SEO), web design, and web development company. Aside from their social media marketing course, they also teach SEO, email marketing, web analytics, and HTML training, to name a few. They emphasise hands-on training in all their courses, ensuring students retain what they learned long after they completed the course.
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