Social Engine Marketing Course in Chennai – Course by DMC

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Level: Beginner
Duration: NA
Delivery: Online
Certification: Unknown
Cost: NA
Course Provider: DMC


Search engine marketing (SEM) is the paid counterpart of search engine optimisation. With SEM, businesses can become more visible and drive traffic to their website through paid ads via pay-per-click (PPC) ad platforms. Among these platforms, there are the most popular: Google AdWords, Bing Ads, and Yahoo Ads. In Digital Marketing’s (DMC) SEM course, students will learn how to use these platforms and run effective cost-efficient PPC ad campaigns.

Training Course Content

DMC’s course is divided into two. The first part focuses on Google AdWords while the second one talks about Bing and Yahoo Ads’ platforms. By taking this course, students will learn how to use the platform, create effective ads on three of the most popular ad platforms, gain insights through reports, manage their ads, and more.

The following is an overview of what students will learn in the course:

  • Part 1: Google AdWords –AdWords is, without a doubt, the largest PPC ad platform today. In this part, the course teaches students how to set up their own PPC campaign, optimise the performance of their ads, monitor performance, track conversions, place ads, bid for ads, managing their ad budget, and more. Plus, they will learn the essential AdWords concepts as well as the various types of ads.
  • Part 2: Bing and Yahoo Ads –Next, students will be trained on how to use these two other well-known PPC ad platforms. The essential skills that they will learn here include importing campaigns, creating ads, bidding and traffic estimation, and choosing the right keywords. There are Bing-specific lessons too, like tips on using the Bing Ads Editor and Intelligence Tool as well as budgeting and billing in Bing Ads.

Students who complete the course will also receive a PPC certification from DMC. They also offer placement assistance to all their students. Both the certification and the placement assistance can be helpful tools in helping individuals who wish to start a career in SEM.

DMC offer flexible training options to students. They can choose between online instructor-led training—ideal for those living outside Chennai—and classroom training.

Who Is It For?

The course is ideal for individuals who wish to learn about SEM, particularly using Google, Bing, and Yahoo’s PPC ad platforms.


Pricing information is available through DMC’s website.

About the Provider

Chennai, India–based DMC are the education arm of Zuan Technology, Chennai’s leading search engine optimisation (SEO), web design, and web development company. Aside from their social media marketing course, they also teach SEO, email marketing, web analytics, and HTML training, to name a few. They emphasise hands-on training in all their courses, ensuring students retain what they learned long after they completed the course.

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