Social Media Marketing – Course by IAB Canada

Level: Beginner
Duration: NA
Delivery: Online
Certification: N/A
Cost: 349
Course Provider: IAB Canada


Social media now permeates many aspects of people’s lives. From being merely a platform to connect people, it has transformed into a powerful media and marketing tool. This presents brands with an opportunity to get in touch with interested audiences in ways not possible before social media arrived.

The Interactive Advertising Bureau of Canada’s (IAB Canada) Social Media Marketing course teaches students how to get a better grasp of social media and unleash its power to engage, persuade, and convert potential customers.

Training Course Content

The course teaches social media’s role in marketing. Specifically, students will learn about techniques and strategies that enable them and their brands to create compelling content for the right audience.

This whole-day course will be taught in-person by some of the most respected and experienced instructors working in the industry today. It is divided into nine sections that progressively go more in-depth into social media, looking into its role as a marketing tool, the various components of social media marketing, and what its future looks like.

The following is an overview of the course’s curriculum:

  • Introduction
  • Where social media fits
  • Social media strategy
  • Social media ROI
  • Owned social
  • Social media platforms and their marketing opportunities
  • Influencers
  • Mobile and commerce
  • The future

Classes typically begin at 10 am and end at 5 pm, which includes a lunch break.

Who Is It For?

IAB Canada’s course is intended to give industry professionals an introduction to social media marketing. These professionals include marketers, agency account directors, media planners and buyers, publishers, directors of sales, and media representatives. Although designed as an introductory course, this is not meant for individuals who have little to no experience or background in social media.


$349 + HST/GST for members, $599 + HST/GST for non-members. Students from IAB Canada-member institutions may also take the course for only $229. Discounts are also available to non-member groups, starting at 10% off for groups of 5–9 and 15% off for groups of 10 ten or more. Interested parties may also apply for financial support with the Ontario Job Grant.

About the Provider

For over two decades, IAB Canada have been the thought leader and national voice of Canada’s interactive marketing and advertising industry. They represent 250 of the country’s most respected advertisers, ad agencies, media companies, service providers, educational institutions, and government associations. In addition, they assist members in becoming digital influencers worldwide through the IAB Global Network.

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User Reviews

· November 1, 2018

Way too expensive for the content on offer

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