Social media is no longer something that only teenagers use. Billions across the world, people of various ages and backgrounds, access it several times a day to connect with friends, watch videos, look for work, and more. This vast and diverse market naturally presents businesses and marketers with a tremendous opportunity to promote their products and services to potential customers. However, this may seem like a daunting prospect to anyone who has no background on social media marketing. JM Internet demystify this through their social media marketing course offered through Stanford University’s Continuing Studies program.
This online course takes students through an intense five-week journey across the world of social media marketing. It focuses on some of the most popular social media marketing platforms, explains how each one works, and shows students how they can use these platforms as marketing tools. Below is a list of what will be discussed per week:
This presents an overall view of the social media landscape, including how to ‘throw a great party’ on social media, identifying social media marketing goals, and building a content marketing machine.
Facebook is, without a doubt, the most significant social media platform at the moment. This week talks about Facebook’s structure, Edgerank and Interactivity, how to set up pages, scheduling posts, and leveraging Facebook advertising.
Like the previous week, this one begins by explaining the structure of LinkedIn, including its profiles, pages, and groups. In addition, it tackles topics such as optimising one’s LinkedIn profiles and using it as a ‘social Rolodex’.
This week is packed with three other essential platforms, explaining concepts such as Twitter’s @ signs and hashtags, using Instagram, and using Pinterest as an idea board.
The course concludes with the web’s largest video platform, showing students how to use it support other types of content, improving their search engine rankings, and making their videos ‘viral’.
Students are required to submit marketing plans every week as well as take and pass their quizzes to receive credit for the course.
The course is ideal for individuals who require an introduction to the various social media platforms and how to use each as a digital marketing tool.
$470 with classes limited to 70 students.
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Pretty average course. Nothing to write home about.
Thought the content was very basic and the course was overpriced. Wouldn't recommend unless you have money to burn.