Social Media Marketing – Course by UAL

Level: Beginner
Duration: N/A
Delivery: Online
Certification: No
Cost: 646
Course Provider: UAL


Social media websites offer brands with an effective and affordable way to increase their visibility and reach a wider audience. Brands can take advantage of this with social media marketing. The University of the Arts London teaches a social media marketing course ideal for beginners and marketers who want to master the fundamental skills and strategies required to create successful social media marketing campaigns.

Training Course Content

The course introduces participants to building a business and running campaigns with a solid social media strategy. In addition, they will become more familiar with the tools used to run social media campaigns on popular platforms such as Facebook, Twitter, and Youtube. The course will also discuss the importance of social media in increasing user engagement and in boosting a website’s Google search engine ranking.

UAL’s social media marketing course covers these topics:


  • Popular social media platforms and best practice – Different marketing techniques apply to different platforms. Participants will learn the best practice of each one to improve their campaign’s chances of success.
  • Building a sustainable follower base – Social media marketing is a long-term commitment. This section shows how to acquire followers that will reward an organisation with their business and loyalty.
  • Creating a consistent voice across platforms – Consistency is key in marketing. Participants will discover how to create a voice that is easily identifiable regardless of the platform.
  • Best practice in social media marketing strategies – One does not need to reinvent the wheel when coming up with strategies. Participants will learn the recipe for social media marketing success that they can apply to their own organisation.
  • Measuring a campaign’s ROI – How does one know if a campaign was successful? This section answers that.
  • Online privacy laws – Participants will learn what to do when a data breach occurs and what the best practice is when handling this type of incident.
  • Optimising Google search rankings – Great social media marketing campaigns can have a huge impact on a company’s visibility in search engine results. The section shows how to achieve this.

Who Is It For?

The course is designed for complete beginners and social media marketing practitioners who wish to learn how to create a social media strategy to build their business and online marketing campaign. Participants must have a basic understanding of Twitter and Facebook.



About the Provider

UAL teach courses in art, design, fashion, communication, and performing arts. This world-renowned university are ranked sixth in the world for Art and Design in the 2018 QS World University Rankings®. Their alumni include some of today’s creative and cultural leaders.

Rate this Article

All fields marked with red asterisks are required fields.

User Reviews

· October 31, 2018

A lot of fluff in this one. Overpriced. I suggest looking elsewhere.

Your compare list