Learn the Nuts & Bolts of Web Analytics – Course by Talent Nurture Academy

This Web Analytics Training Course gives you the fundamentals of analytics to improve the ROI of your web marketing, primarily teaching you how to use various tools, strategies and technologies to convert visitors to leads and sales.

You will be shown how the tools and technologies of web analytics can provide a rich picture of visitor characteristics and behavior.; why it’s important to choose your Key Performance Indicators (KPIs) and how you can use these to improve your performance.

This course works best if you already have a notion of what analytics is and you are looking to improve your knowledge of analytics services such as Klout, Google Analytics, and Microsoft ad Center Analytics. This course will also tackle Affiliate, Internet, and Referral Marketing.

Introduction

• Different Web Analytics Tools & Process of Web Analytics
• ifferent Web Analytics Tools & Process of Web Analytics
• Introduction to Google Analytics
• Process of how Google Analytics tracking Works
• Structure of Google Analytics
• Google Analytics Structure, Tools and Processes
• Introduction to Google Analytics Tracking Code
• Implementing the Tracking Code

 

Use of View and Filters

• Introduction to Views and Filters
• Use of View & Filters
• Use of predefined Filters
• Introduction to Goal Setting
• Importance of Goal Setting
• Implementing Goal Setting
• Implementing Goal Setting Continues
• User Management in Google Analytics
• User Permission in Google Analytics
• Reporting Interface & Basic Concepts of Google Analytics
• Using Reporting Interface
• Other Basic Concepts of Google Analytics

 

Understanding Different Tabs, Reports and Data Available in it

• Understanding Audience Tab & Its Reports
• Audience Tab & Its Reports Continues
• Understanding Acquisition Tab & data available into it
• Understanding Behaviour Tab & data available into it
• Behaviour Tab Continues
• Understanding Conversions Tab & data available into it
• Conversions Tab Important Concepts
• Learning About Dashboard Tab
• Learning About Shortcuts Tab
• Learning About Intelligence Tab
• Intelligence Events Tab
• Learning About Real-Time Tab
• Real-Time Tab Continues

 

Email reporting, Iteration & Analysis

• Using Email & Export Options for Reporting
• Performing Iteration & Analysis

Anyone looking to gain an understanding of Web Analytics; marketing &business students; IT professionals; professional marketers, web agencies, start-ups.

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