This advanced course taught by Graham Hansell for the CIM offers an in-depth look at the principles and techniques of conducting successful digital marketing campaigns, with a focus on pay-per-click advertising across the major platforms.
This course shows how to grow your Google adwords, Microsoft advertising and Facebook campaigns beyond simple keyword ads into a profitable investment of marketing budget. Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising and learn about the growing opportunities in social, mobile, local, shopping and video search.
The course is primarily designed for marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running Google AdWords programs or have attended the one day introductory Search Engine Marketing course (available from CIM).
Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK’s first web directory and then as founder and owner of the UK’s first website optimisation company. He is managing director at SLX Marketing and Course Director for Digital Marketing at the Chartered Institute of Marketing.
The Chartered Institute of Marketing has been in existence for over 100 years. The largest professional marketing body in the world, CIM offers membership and career development, professional marketing qualifications, training courses and helps businesses grow with tailored support.
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