Specialist Diploma in Social Media Marketing – Course by The Digital Marketing Institute

Level: Beginner
Duration: 30 hours
Delivery: Online
Certification: Yes
Cost: 2236
Course Provider: The Digital Marketing Institute


Digital Marketing Institute’s course will teach you how to produce innovative and creative social media strategies, how to boost brand awareness with easily shared content, and how to tweet and pin your path to social media success.

With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques. The course is offered by a presitigious European organization and focuses on current trends and best practices in social media marketing.

Training Course Content

There are ten modules in the course:

  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Social Apps
  • Social Video
  • Marketing Automation
  • Strategy & Planning


The course also offers access to HD video lectures with accompanying downloadable course material; access resources to help you with your studies, including self-directed practical exercises and recommended reading; a Course Manager available to support you during your study and assist with any administrative related queries; discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices. The Class Network also contains information on the exam, which you must complete successfully to achieve certification. The Class Network can be accessed 24/7 through your desktop or mobile device.

Who Is It For?

  • Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.



About the Provider

The Digital Marketing Institute, headquartered in Ireland, offers certification courses at Professional Diploma, Postgraduate and Masters levels.

Courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Digital Marketing Institute expert Cathal Melinn is responsible for supporting the online student experience by delivering a range of learning resources such as webinars, tutorials and other activities, among which participating in the online student forums and offering support at all levels.

The DMI prides itself on the number and career success of graduates, many of whom now work for Microsoft, Facebook, eBay, Google, LinkedIn, UNICEF, Accenture etc.

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User Reviews

· October 31, 2018

Whilst it appears expensive on the face of it, this course provides an additional qualification that gives you a leg up in job interviews. After struggling for months to find a position, this course gave me that extra push I needed. I can't recommend this enough.

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