A 2-day course from industry expert Julie Atherton, teaching you the key benefits of content marketing, the elements of a successful content marketing strategy, the importance of personas, how to track and measure success and more.
Introducing content marketing
Creating a content strategy
Setting objectives and KPIs
Using insights to understand your audience
Identifying the channels best suited to your content
Managing your strategy
Curating and optimising your content
Upgrade to a Professional Certificate
Beginner course for prospective content marketers; no prior knowledge required, though you need to be familiar with some basic marketing terms.
Julie Atherton teaches this course for IDM, a British-based non-profit organisation that has been in existence for over 25 years, with a mission to provide training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers. IDM programmes are designed and delivered by practising marketers, who know what it takes to succeed at the job, and dedicated to helping you succeed in yours.
Over the years they have trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.
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