Diploma of Business BSB50215 – Digital Marketing Course by The Left Bank

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Level: Beginner
Duration: 104 weeks
Delivery: Online
Certification: Yes
Cost: 499
Course Provider: Market Motive

Overview

The Left Bank’s Diploma of Business (specialising in Digital Marketing) is a comprehensive accredited online course under ASQA, covering up-to-the-minute content on all aspects of digital marketing, in 8 subjects over 3 study blocks.

The complex curriculum will teach you to develop and implement digital marketing strategies and initiatives. Developed by leading digital marketing experts from within the Australian digital industry, this course will uncover the most up-to-date digital marketing strategies and tactics including Content Marketing, SEO, SEM, Display Advertising, Data Analytics or eCommerce to secure your dream job in marketing or digital marketing. You will learn the most current and relevant digital marketing strategies and tactics to increase the number of new customers and to increase revenue through content marketing, SEO, SEM, display advertising, or social media, and find out how to use data to improve your marketing and business performance.

Take this opportunity to jumpstart a career in digital marketing. This course will provide you with the most up-to-date digital marketing knowledge and skills. The nationally recognised and accredited qualification will help you to open doors to your next dream job in marketing.

Training Course Content

STUDY BLOCK 1

Subject 1 – Introduction to Digital Marketing

Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.

 

Subject 2 – Digital Ecosystem and Content Marketing

This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.

Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.

 

  • STUDY BLOCK 2                   

Subject 3 – Social Media Marketing

Social Media Marketing teaches you to effectively engage with customers through various social media platforms.

 

Subject 4 – Search Engine Marketing

This subject takes you through the world of search engines and the implementation of a search engine strategy.

 

Subject 5 – Digital Display Advertising

This unit will give you in-depth grounding in Digital Display Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.

 

  • STUDY BLOCK 3

Subject 6 – eCommerce

Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.

 

Subject 7 – Data Analytics

This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.

 

Subject 8 – Digital Marketing Management

Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.

Who Is It For?

Digital marketing managers; social media managers; website and content marketers; inbound marketing managers; SEM/SEO managers; digital campaign managers; data analysts; CRM managers

Cost

499

Payment Options

  • VET Student Loans (available for Australian Citizens)
  • Monthly installment payments (through Ezidebit)
  • Full cash/credit card payment

About the Provider

The Left Bank is an Australian online education provider that specialises in delivering a range of courses that teach you how to understand and apply emerging digital technologies in your career and business. The Left Bank is a division of the Academy of Information Technology, which is an established Australian Registered Training Organisation. Both The Left Bank and AIT are part of RedHilll Education Limited, a reputable ASX-listed educational provider.

An intuitive cloud-based user experience is delivered via the learning management platform Canvas, with a team that is available 7 days a week through forums, email assistance, assessment assistance and marking, and mentor feedback.

Tutors: Marek Gorski, who has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman, specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno, a specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine.

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