Online Search Engine Marketing – SEM/PPC Course by The Left Bank

Level: Beginner
Duration: 10 weeks
Delivery: Online
Certification: Yes
Cost: 531
Course Provider: The Left Bank


A 10-week online, tutor-led course teaching you the fundamentals of search engine marketing, from how search engines find and rank websites to how you can plan strategically for your marketing campaigns and how PPC advertising works.

The fundamental question that search engine marketing has to answer is, What can you do to get more visitors and customers to your website from search engines? The three instructors teaching this course will discuss both SEM and SEO and the differences between them, strategies, tips and techniques, the scope, functioning, goals and performance indicators of pay-per-click advertising and more.

Training Course Content

  • Topic 1: Understanding Search Engine Marketing
  • Topic 2: Search Engine Marketing Strategic Planning
  • Topic 3: SEO – Organic Search
  • Topic 4: SEM – Paid Search

Who Is It For?

Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics; small business owners who want more people visiting their website; anyone seeking a role specialising in SEO or SEM



About the Provider

The Left Bank is an Australian online education provider that specialises in delivering a range of courses that teach you how to understand and apply emerging digital technologies in your career and business. The Left Bank is a division of the Academy of Information Technology, which is an established Australian Registered Training Organisation. Both The Left Bank and AIT are part of RedHilll Education Limited, a reputable ASX-listededucational provider.

An intuitive cloud-based user experience is delivered via the learning management platform Canvas, with a team that isavailable 7 days a week through forums, email assistance, assessment assistance and marking, and mentor feedback.


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User Reviews

· October 15, 2018

Bit of a long course but still some very good info about search engine marketing. Opened my eyes to the importance of paid search and will shift my future strategies accordingly. If you can commit to 10 weeks of lessons, you’ll definitely get some value from it.

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