The Online Marketing Institute, one of the best known digital marketing training companies, offers a comprehensive course with 15 classes on everything from keyword research tools to internal and external links and campaign analytics.
With the top ranking position on Google being clicked 42.13% of the time, 8.5 times the amount clicks the number five position receives, it appears that search engine optimization is one of the best investments a company can make. Being found on Google and other search engines should be a priority of a commpany’s marketing strategy.
The Online Marketing Institute SEO certification course offers in-depth, advanced SEO training for marketing professionals and SEO enthusiasts. Some of the classes cover technical issues related to your website architecture and design, from server settings and page indexing, and site diagnostics to the importance of unique titles and meta tags.
More classes are dedicated to specific SEO strategies like performing in-depth keyword research (and which tools are best for that), optimising keyword density for each page relevant for that keyword, optimising visibility and increasing traffic through internal and external links.
Another set of chapters discusses the importance of analytics to seasure SEO campaigns and determine opportunities for growth, and using analytics insights to improve your website content for better ranking in all search engines.
An interesting issue raised by the course is emphasizing YouTube as one of the largest search engines and the importance of optimising video content for this platform.
14 prerecorded lessons:
SEO professionals looking for certification; content managers, digital marketers, bloggers, copywriters, website administrators; companies interested in training in-house digital marketers; business owners interested in DIY digital marketing or looking to understand the needs and performance of their digital marketers.
Upfront or thee-month installments
The Online Marketing Institute was founded in 2007 and has become one of the leading organizations in the field. It is focused on certification programs for digital marketers, hosting hundreds of instructors covering every topic, at every level, in over 70 cities worldwide. It offers easy access to relevant content under the form of hundreds of classes available in the OMI’s eLearning Library, regularly updated to stay relevant in all fields.
To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been used by major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.
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Very handy course that I can strongly recommend to all SEO beginners. The instructors show you practical tips and insights that they’ve used to grow their own business. For this alone, it was well worth the investment for me.
Thought there was too much fluff in the content. Really isn't catered to advanced marketers.