Two modules on On-Page and Off-Page SEO, downloadable resources, a one-hour webinar, a Facebook group and a certificate of completion for the basics of SEO, from keyword research and technical hacks to backlinks and social media.
The SEO On-Page and Off-Page Package offers the basics of building a search-engine-friendly website, from optimised content and html to ensuring the company’s visibility on various online platforms, from social media to blogs and maps.
Module One (9 chapters) covers an introduction to on-page SEO and details on how to conduct keyword research (either with improvised free tools or various online tools) to improve your own content and rank higher, how to perform technical improvements on the website (like title, alt and header tags, meta descriptions and source code diagnostics), and how to optimise content for search engine crawl bots and make it valuable in order to gain visibility in SERPs.
Module Two (15 chapters) explains in great detail how engaging in online activities outside your website can bring in traffic and improve your website’s ranking on search engine result pages. Some of the topics covered are: how anchor text keywords are superior to “click here” anchors, the importance of link building, the usefulness of submitting articles to article banks, free and paid directories and how they can help your business, getting your company name mentioned on forums and blogs, and the importance of social media and the pitfalls of buying links instead of acquiring them organically or through clever PR and marketing.
SEO enthusiasts, digital marketers (beginners and intermediate), business owners, copywriters, bloggers and website owners.
The Training Collective is a spin-off out of the Australian digital marketing company The Creative Collective. It has been offering digital marketing services, as well as online and offline digital marketing training since 2009, for both Government and private entities, either one-on-one or team-tailored.
All fields marked with red asterisks are required fields.
Most people only focus on on-page SEO, but this course really helped me see the value in off-page. Their recommended strategies are already starting to work in my own business.
Comprehensive course that covers all aspects of SEO. If you're struggling to get started, this is the course for you.