Social Media for Business – Course by The Training Collective

Level: Beginner
Duration: 1+ hours
Delivery: Online
Certification: N/A
Cost: 49
Course Provider: The Training Collective


A 1-hour webinar recording, accompanied by a pdf, resources and a private Facebook group, introducing you to how your business can benefit from the right kind of presence on social media platforms, and how to best achieve that presence.

Social media can bring a business either glory or ridicule – depending on how well its presence is managed. Social media for business use has different rules from what you would normally consider appropriate for individual use, and social media managers need to adjust the tone, content and scope of their posts so as to best target and serve the audience of their business.

This requires knowledge of what each social media platform is best used for, what their demographics are, how to grow and manage their business’s community, how to use various tools to assess the impact of their online presence etc.

Training Course Content

The course offers a one-hour webinar, a downloadable PDF of the content covered, downloadable resources related to the content where available, and access to a Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. The topics covered in the webinar include:


  • Be aware of the major social media networks for business marketing
  • Understand the benefits of using social media networks on a business basis
  • Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on.
  • Understand how to set up a business page/profile on the major social media networks
  • Understand how to grow a ‘community’ to market your business to on the major social media networks
  • Be aware of the tools that can assist you to measure the impact of your social media activities

Who Is It For?

Beginner or intermediate social media managers.



Payment Options


About the Provider

The Training Collective is a spin-off out of the Australian digital marketing company The Creative Collective. It has been offering digital marketing services, as well as online and offline digital marketing training since 2009, for both Government and private entities, either one-on- one or team-tailored.


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User Reviews

· November 1, 2018

Another excellent course from the guys at the Training Collective. Well worth the $37 price tag.

· October 15, 2018

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