Three modules on the basics of SEO from the Training Collective, downloadable resources, a one-hour webinar and Facebook support, in a well-reviewed course covering everything you might need to improve ranking and traffic.
The Ultimate SEO Course teaches potential SEO professionals and SEO enthusiasts how to help a website become more visible and perform better in online searches by improving content, linkbuilding, keyword analysis and technical features.
You will learn how to improve your page ranking and click-through rate, how to optimise content, build links, use various digital tools to make your work more efficient and data-driven, and generally improve the success of your business with digital marketing.
The course is structured into three modules: On-Page, Off-Page and Local.
The first module (9 lessons) explains the basics of on-page search engine optimisation, keyword research with various free or paid tools, and helpful technical elements, from optimising html header and photo tags to improving content and page descriptions to improve trust and discoverability for search engines.
Module 2 (15 lessons) describes off-page versus on-page optimisation, the importance of backlinks and principles of link building, engaging in blog comments, guestwriting etc. in order to increase visibility and traffic to your website.
The final module (1 lesson) goes into details about local SEO, how it works and how to find out your current listing, how to spot and best use free local SEO opportunities, how to get a Google My Business account and get reviews for your business in order to improve your company’s visibility and trust.
SEO enthusiasts, digital marketers (beginners and intermediate), bloggers and website owners, copywriters, website administrators, anyone looking to improve a business’s visibility.
The Training Collective is a spin-off out of the Australian digital marketing company The Creative Collective. It has been offering digital marketing services, as well as online and offline digital marketing training since 2009, for both Government and private entities, either one-on-one or team-tailored.
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Brilliant as usual from the Training Collective team. With these guys you always get a great product. I can strongly recommend them to any aspiring digital marketers.
Pretty solid course from this team. Could use a bit more content, but overall I was impressed.