The Ultimate Social Media Program – Course by The Training Collective

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Level: Beginner
Duration: 10+ hours
Delivery: Online
Certification: Unknown
Cost: 227
Course Provider: The Training Collective

Overview

This course pack features 10 social media modules covering how to use social media as an individual, as a business, the emerging social networks; how to create, grow and manage an online community, social media tools to use and more.

With this comprehensive online course, you gain instant access to the following topics and modules, each featuring a one-hour webinar, PDF download and resources:

  1. Using social media as an individual
  2. Using social media as a business
  3. Facebook Advertising
  4. Linkedin for Business
  5. Instagram for Business
  6. Snapchat for Business
  7. Producing Digital Images
  8. Running Facebook Contests
  9. Establishing, growing and managing online communities
  10. Social media Tools the Pros Use

Training Course Content

MODULE 1. SOCIAL MEDIA FOR INDIVIDUALS

  • Be aware of the major social media networks
  • Understand how to set up an individual profile on the major social media networks
  • Understand how to establish and make friends/connections/followers in the major social media networks
  • Understand the benefits of using social media networks on an individual basis
  • Be aware of the scope of the social media industry and predicted growth
  • Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 2: SOCIAL MEDIA FOR BUSINESS

  • Be aware of the major social media networks for business marketing
  • Understand the benefits of using social media networks on a business basis
  • Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
  • Understand how to set up a business page/profile on the major social media networks
  • Understand how to grow a ‘community’ to market your business to on the major social media networks
  • Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 3: FACEBOOK ADVERTISING

  • Be aware of the advantages that Facebook advertising can provide
  • Be aware of different Ad types for each objective
  • Be aware of how to create an Account for your campaign
  • Understand the process and tools of creating a Facebook Ad
  • Understand that there are limits and rules about Facebook Advertising
  • Understand how to make your campaign successful

MODULE 4: LINKEDIN FOR BUSINESS

  • Getting started on Linkedin
  • Filling out your profile
  • The profile checklist
  • Building your network – connecting
  • Sharing an update (short form)
  • Publishing a post
  • Linkedin groups
  • Slideshare
  • Company pages
  • An intro to Linkedin advertising

MODULE 5: SNAPCHAT FOR BUSINESS

  • What Snapchat is and why you need to take a look at.
  • How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
  • What Snapchat stories are
  • How to create and grow a community on Snapchat
  • How to increase community engagement and brand awareness through snapchat
  • The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
  • And much more!

MODULE 6: INSTAGRAM FOR BUSINESS

  • What Instagram is and why you should take a look at it
  • The basics of getting set up and started
  • Who uses it and who does it well
  • The Instagram search bar which takes stalking to the next level
  • Instagram stories – have they really gazumped Snapchat?
  • Using Instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
  • New direct messaging features
  • How to switch your profile from personal to business profile – this feature is finally available!
  • The ability to promote posts from inside Instagram!
  • How to access your new inbuilt Instagram Analytics and what it all means
  • AND MUCH MORE!

MODULE 7: PRODUCING DIGITAL IMAGES

Be aware of various formats for digital images and when they’re best used

  • Be aware of the current image dimensions for various online formats
  • Be aware of places you can source royalty & copyright free images
  • Be aware of the digital formats you may need to create digital images for
  • Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
  • Understand how to get an image once created into use
  • Understand your options for getting help with creating images

MODULE 8: RUNNING FACEBOOK CONTESTS

  • Be aware of how contests can be a part of your digital marketing campaign
  • Be aware of the types of contests you can run
  • Be aware of the rules surrounding running social media contests
  • Be aware of tools & apps which can help you create social media contests
  • Understand the phases of launching a social media contest

MODULE 9 – ESTABLISHING, GROWING AND MANAGING ONLINE COMMUNITIES

  • Be aware of your options for creating an online community
    ● Be aware of how to establish an online community
    ● Be aware of ways to grow your online community
    ● Tips on managing your online community

MODULE 10 – SOCIAL MEDIA TOOLS THE PROS USE

  • Our favourite Twitter Tools
  • Our favourite Facebook Tools
  • Our favourite Pinterest Tools
  • Our favourite Instagram Tools
  • Social Media Analytic Tools
  • Social Media Monitoring Tools
  • WordPress Plugins
  • Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
  • Google Analytics
  • Facebook Insights
  • Twitter analytics
  • Pinterest analytics
  • LinkedIn analytics
  • Google+ Insights

Who Is It For?

Digital marketers, social media managers, marketing supervisors, project managers, anyone involved in running digital campaigns, community organisers, blog, start-up or small business owners.

Cost

227

Payment Options

Upfront

About the Provider

The Training Collective is a spin-off out of the Australian digital marketing company The Creative Collective. It has been offering digital marketing services, as well as online and offline digital marketing training since 2009, for both Government and private entities, either one-on- one or team-tailored.

 

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User Reviews

Vincent
· October 31, 2018

The Training Collective are a strong educational team that always deliver quality work. I got some good value from this course, but was hoping for a bit more advanced content.

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