A 1-day course offered in various locations around Australia or at the company offices, explaining everything from web design issues to getting your website indexed, link building, and how to set up an effective PPC / AdWords campaign.
Apart from basic and more advanced notions on effective tags and body content, website optimisation, targeted campaigns, or using website analytics and PPC statistics to test and analyse results, the course includes suggestions for resources and online tools, best practice examples and a series of practical exercises to help you put the techniques covered into practice. You can also suggest topics or raise issues from your professional experience.
Apart from the knowledge base, you will have access to a free 1-hour follow-up consultation by phone or email.
Web Training Workshop is the specialist training division of Web Marketing Workshop Pty Ltd, a digital marketing agency based in Sydney. The company first started in the UK in 2000 and has over 12 years’ experience in providing marketing support for business websites. The business centres on search engine marketing – both SEO (search engine optimisation) and PPC (pay-per-click advertising), such as Google AdWords. More recently, it is also involved in social media marketing and Google Analytics. The tailored training programmes have been running since 2002. In Australia, they are run by Clive Hawkins, the founder and owner of Web Marketing Workshop. Clive has an extensive marketing background in retail and publishing, and in online marketing since 1996.
All fields marked with red asterisks are required fields.
Excellent resource for beginners. Having the instructors teach you in person offers up opportunities for direct and immediate feedback. The course is also rather comprehensive, covering everything from indexing your website to creating profitable ad campaigns in detail. Offering a follow-up phone consultation to help gauge our progress was also a nice touch. Whilst this course is somewhat expensive at $526, this course will prevent you from making lots of beginner mistakes in your ad campaigns.