An Introduction to Search Engine Marketing – SEM/PPC Course by Web Training Workshop

Level: Beginner
Duration: 1 day
Delivery: Offline
Certification: N/A
Cost: 695
Course Provider: Web Training Workshop


A 1-day course offered in various locations around Australia or at the company offices, explaining everything from web design issues to getting your website indexed, link building, and how to set up an effective PPC / AdWords campaign.

Apart from basic and more advanced notions on effective tags and body content, website optimisation, targeted campaigns, or using website analytics and PPC statistics to test and analyse results, the course includes suggestions for resources and online tools, best practice examples and a series of practical exercises to help you put the techniques covered into practice. You can also suggest topics or raise issues from your professional experience.

Apart from the knowledge base, you will have access to a free 1-hour follow-up consultation by phone or email.

Training Course Content

  • What is search engine marketing and why it is important for your business
  • The pros and cons of SEO v PPC advertising
  • The importance of search terms and choosing the right ones for your market
  • Which are the most important elements to optimise on a website
  • How to write effective tags and body content
  • Which web design issues should be used, or avoided
  • How to get your website indexed by the main search engines
  • The importance of link building and which techniques to use
  • How to set up and manage an effective PPC / AdWords campaign
  • The best bid strategies and keyword techniques
  • Writing effective adverts
  • How to use landing pages and track your results
  • 1-hour free email or phone after-training consultation

Who Is It For?

  • Prospective, beginner and advanced digital marketers looking to cultivate or improve their skills; business owners interested in developing in-house SEM or understanding externalised services; financial managers interested in understanding associated costs and benefits; project managers; bloggers; anyone interested in making more money online for businesses.


$695 exc GST

About the Provider

Web Training Workshop is the specialist training division of Web Marketing Workshop Pty Ltd, a digital marketing agency based in Sydney. The company first started in the UK in 2000 and has over 12 years’ experience in providing marketing support for business websites. The business centres on search engine marketing – both SEO (search engine optimisation) and PPC (pay-per-click advertising), such as Google AdWords. More recently, it is also involved in social media marketing and Google Analytics. The tailored training programmes have been running since 2002. In Australia, they are run by Clive Hawkins, the founder and owner of Web Marketing Workshop. Clive has an extensive marketing background in retail and publishing, and in online marketing since 1996.

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User Reviews

· August 3, 2018


· October 15, 2018

Excellent resource for beginners. Having the instructors teach you in person offers up opportunities for direct and immediate feedback. The course is also rather comprehensive, covering everything from indexing your website to creating profitable ad campaigns in detail. Offering a follow-up phone consultation to help gauge our progress was also a nice touch. Whilst this course is somewhat expensive at $526, this course will prevent you from making lots of beginner mistakes in your ad campaigns.

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