Understanding website analytics is no longer exclusive to marketers. Even small-business owners who sell online will reap huge benefits by understanding how it works and how it can increase their sales and know their customers better. Irish Times Training’s Website Analytics course is designed for a variety of individuals and organizations who wish to gain a more in-depth knowledge of website analytics and use it to transform their online business.
The three-hour course offers valuable insight into web analytics. Participants will learn how to collect data on their website and draw conclusions and create strategies from the data. They will also learn how to use Google Analytics’ reporting functionalities and how to boost conversions and track their marketing performance.
Below is an overview of the Website Analytics course:
Why are web analytics important
The course is ideal for a variety of participants, including students who want a detailed introduction to web analytics, entrepreneurs looking to improve their digital marketing campaigns using Google Analytics, and marketers who want to update their knowledge in this field.
Irish Times Training have been in the professional development and education business for over 40 years. They work on a variety of individuals and organisations and offer them high-quality training in a range of fields including digital marketing, personal development, and business.
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Content was really excellent and explained modern website analytics in great detail.
Great content but the instructors were a bit hard to hear at times. That said, it's a strong intro to web analytics and is really useful for beginners like I was.